Nat&Marie

Our most recent article on Huffington Post is all about the boom in popularity on Pinterest.

In case you haven’t heard, Pinterest is the rising star of social media networks on the web and women are its main curators.

Growing from 10 million to 17 million users in three weeks and being named a top five referrer of traffic surpassed only by Facebook, YouTube, Twitter and Yahoo!, Pinterest has quickly become one of the fastest growing social networks on the web.

A recent report by Experian Hitwise, a consumer behaviour analytics firm, found 58 per cent of users (a.k.a. Pinners) were of the double-x chromosome variety between the ages of 25 and 44. The heavy female skew explains why Pinterest is most often known for its popular use of helping brides-to-be organize their weddings, foodies organize their favourite recipes via pornographic shots of food, and fashionistas organize their fashion and accessory wish lists.

The fact of the matter is social networking sites are often driven by female users who spend 30 per cent more time on these sites than their male counterparts, according to Comscore.

Despite the strong female user backbone, men have started to jump on the bandwagon, with a popular blog post by Dave Copeland titled A Guy’s Guide to Pinterest circulating on various sites making the case for Pinterest having the capacity to be appealing to men.

Check out the rest of the Pinterest article on Huffington Post!